Calculators/Marketing and growth
Growth metrics

Ad ROAS Calculator

Calculate return on ad spend from campaign revenue and advertising cost. Use this Marketing and growth tool to enter your numbers, review the result, and understand the key assumptions before making the next decision.

What you get
A focused calculator, clear explanation, common questions, and useful next tools.
Quick intro
Calculator
Result
Explanation
FAQ
Related tools

Calculator tool

Ad performance
Ad ROAS Calculator

ROAS

Result

4.2x

Revenue

4,200 USD

Ad spend

1,000 USD

Revenue minus ad spend

3,200 USD

ROAS is not net profit. Compare it with gross margin, fees, refunds, and fulfillment cost.

How this calculator works
The result depends on the numbers you enter and the assumptions shown below.

This calculator compares revenue generated by ads with the amount spent on the campaign.

Review the inputs carefully and treat the output as an estimate. For decisions involving money, taxes, health, or security, compare the result with trusted professional guidance when needed.

Frequently asked questions

Is ROAS the same as profit?

No. ROAS compares revenue to ad spend. Product cost, labor, fees, and refunds also affect profit.

What is a good ROAS?

It depends on margins. Low-margin products need higher ROAS than high-margin products.