Calculator tool
How this calculator works
The result depends on the numbers you enter and the assumptions shown below.
This calculator compares revenue generated by ads with the amount spent on the campaign.
Review the inputs carefully and treat the output as an estimate. For decisions involving money, taxes, health, law, or security, compare the result with trusted professional guidance when needed.
Frequently asked questions
Is ROAS the same as profit?
No. ROAS compares revenue to ad spend. Product cost, labor, fees, and refunds also affect profit.
What is a good ROAS?
It depends on margins. Low-margin products need higher ROAS than high-margin products.
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