Calculator tool
How this calculator works
The result depends on the numbers you enter and the assumptions shown below.
This calculator divides conversions by total visitors or sessions to estimate funnel performance.
Review the inputs carefully and treat the output as an estimate. For decisions involving money, taxes, health, law, or security, compare the result with trusted professional guidance when needed.
Frequently asked questions
What counts as a conversion?
A conversion can be a purchase, lead, signup, download, or any goal you define.
Can it compare before and after tests?
Use this calculator for a single conversion-rate scenario. Compare scenarios by running each one separately.
Related tools
Continue with calculators that are commonly used with this result.